One is boring, one is interesting.
We over-complicate marketing with desires search as 100,000 visitors a month.
Month on month search growth.
Immediate ROI.
Sometimes the simplest way is the best.
"Is my site interesting for my audience?"
"Is there enough to read for my audience?"
"Is it any good?"
The number of businesses that I see who have boring websites with thin content that they paid the cheapest writer they could find to throw together is astounding.
You want your visitors to care enough about you to buy from you.
So invest in educating them.
There really are no excuses anymore.
And your audience knows it.