You won't find success online until you stand out.
If you Google almost anything these days, you'll find the first 4 pages of results, almost the same.
Content designed to rank and answer a question.
The only difference tends to be the depth of that answer.
And sure, that makes sense, because that's what search engines are for.
To find answers.
And so, SEO is largely about answering questions in the hope that both more and better answers will win people over the brand.
And yes, that works.
But it's simply not enough any longer.
You need to STAND OUT from the crowd.
You need to give them a reason to bookmark your site, to come back for more, to seek you out.
There are ways to do this.
You might simply be the biggest online resource in your industry.
You might produce new content that shows your expertise as a business each week.
You might run a weekly online quiz for your industry to challenge peoples knowledge.
You might have a podcast.
You could have the best examples and tips in your industry and produce them in a list that you email to people every week.
There are thousands of ways to stand out online.
And that is the future of content marketing and SEO.
STANDING OUT from the crowd.
And offer something different.
SEO and PPC will get people to your site.
But only by being different from everything else out there will you start to generate traffic without effort.
The great thing about content is that you can test approaches easily and cheaply.
And if it resonates with those you seek to serve, you can add more budget and go bigger, until you decide to go ALL IN for a period of time.
If you feel your marketing is tired, boring and simply isn't driving results.
Message me, I'll probably be able to give you numerous angles that you never considered.